The title White Plenty is a direct translation from Kazakh “Ak Mol”. “White in Kazakh culture has many dimensions and meanings. Milk products are collectively called ‘the white’ and they are ascribed a magical, curative power. White embodies pureness and dedication. Traditionally Kazakhs greeted visitors and guests with food and refreshments of a white colour, symbolizing that the relationship was going to be genuine, pure and of a pleasant nature”, the designer explains.