THE STORY BEHIND THE COLLECTION POTRAY AN EAGLE CHARACTER AND PERSPECTIVE WITH A WELL GROUNDED SENSE OF NATURE, ALONGSIDE LIFESTYLE AND FUNCTIONAL LOOK.
THE BRAND INTERNAL MOTTO IS "MASTERY, CHALLENGE & INDEPENDENCE". BY SWIMMING THROUGH WHAT MAY APPEAR AS AN EAGLE VISION AND A BRAND OR A PERSON-SELF, THESE IDENTITY ARE VERY MUCH ALIKE. NATURALLY CURIOUS, A SELF TAUGHT LEADER, IMMERSED IN DISCOVERY AND EXPLORING MOST INNER DEPTH BY WORKING WITH HANDS.