Adaa's new collection is called: her
in this collection we were focusing on transgression and it's relation to womens enforced dresscode, specifically the chador and the corset.
these two archetypes both come from oversexualizing the female body, one by covering it up an the other by constraining it.
we believe women women cover up in order to escape the male gaze or alter their figure to look a certain way, specially if these garments have been enforced on them.