CLAUDIA CIMPAN

Vid969 is a vision of the world we live in, therefore it is not characterized by products, but explained through graphics and promoted as a lifestyle.
Like all other brands at the beginning of their journey, VID969 is more a philosophy than a brand. And we want it to keep it this way.
Aloofness is not possible, therefore everything has to be perceived in a different way, from a different angle.
The desire is to put in a different light simple things throughout our graphics, neglected due to the complexity of our everyday life. Air, water, space, geometry of simple forms, nature and its interaction with us, the idealization of all these unpredictable things that we cannot control, only our reaction with them.
The lifestyle promoted is to discover what is important for you. Not to evade but to accept. Comfort is everything, but without giving up on style, simple is not common, but important and interesting.

To summarize all, the style is simple but essential and the graphic is complex but expressing simplicity.