Choiss nyc

Launching a women’s fashion brand in today’s competitive market requires deep inspiration, a unique vision and clear direction.

Just ask Choiss Founder Fabiana Hebert. The longtime fashion enthusiast, who graduated in Fashion Business and worked for Prada, was prompted to start Choiss in 2019 to empower women looking for supreme-quality outerwear at a fair price point. “I’ve worked in the fashion industry for a long time in various parts of the world and realized there was a gap in the market for luxury outerwear with a personalized approach and at a fair price point,” says the Brazil native and lead Choiss designer.

Every Choiss jacket is made to order with highly detailed fit and specifications. Each piece is handmade with an assortment of premium raw materials such as Certified Italian Leathers, Sustainable Brazilian Fish Skin, Certified Spanish Lamb Shearling and Italian Merino Wool trims. The bespoke jacket also features the highest quality lining, insulation and hardware.

Fabiana focused a lot of attention on enhancing the versatility of the bomber jacket, with unique features like a detachable shearling collar and insulation for the fall/winter releases. The Choiss bomber was inspired by Fabiana’s own personal difficulty finding the perfect leather jacket to add to her wardrobe collection. “It was really hard to find a jacket that I loved,” explains Fabiana. “For example, if I liked the color, I didn’t like the finish of the zipper. There was always something that I wanted to change, and the fit was never perfect.”

The Choiss bomber jacket fills that niche with a fun and bold fashion statement that women can take special pride in, knowing that the jacket was designed specifically for them.