Chic Utility

| CHIC UTILITY | is a versatile and dual brand created by Diana Flore, a fashion designer and stylist from Cluj-Napoca. The brand is known for its ability to combine the useful with the pleasant, offering high-quality design in two distinct directions: chic and uTILITY.
The concept behind Chic Utility is reflected not only in the brand's name but also in its collections. Each collection features chic and functional clothing and accessories designed for two target audiences. The first audience is mature individuals who appreciate luxury and elegant design, while the second audience is drawn to current trends and cool, fresh elements.
Chic Utility aims to provide a playful and unique design by harmonizing two creative directions. The "Chic" aspect represents timeless and classy elements, catering to those who prefer a sophisticated and refined style. On the other hand, the "Utility" aspect represents the experimental line that combines sports and underground styles with elegant ones. This experimental approach allows CU to cater to individuals who seek a fusion of different styles, creating a distinctive and eclectic look.
CU offers the perfect solution for individuals who desire original and functional clothing styles without supporting the detrimental effects of the "fast fashion" industry. The brand prioritizes quality and durability, ensuring that customers can enjoy their clothing and accessories for a long time.
In summary, Chic Utility is a brand that provides versatile and high-quality design options. By combining chic and useful elements, CU offers unique and functional clothing and accessories that appeal to both mature individuals interested in luxury and elegant design and those attracted to current trends and fresh elements.