Cerys LAW

Cerys Law A/W 20 is an autumn winter collection based on childhood nostalgia and the journey from the departure of childhood into adulthood. Cerys Law portrays the freedom of childhood through personal memories of her past, also contrasting these with references of attitudes in conscious dressing and movement in clothing, playing on the characteristics of innocence in contrast with maturity. She portrays the anxieties of leaving childhood behind and the ‘letting go’ of innocence and adventure, on the journey to the responsibility and curiosity of adulthood and conscious dressing.
The shape and silhouette for her AW20 collection was inspired by personal memorabilia and a series of video tapes that captured Cerys as child dressed in variety of clothing that represented some key elements of what every child’s personality and attitude in clothing was, messy hair with half tucked -untucked t shirts in trousers, sporty tight tops for running around and playing outdoors. The idea of distorted shape of garments from trying to dress yourself as a child but the outcome having an effortlessly messy and ‘half arsed’ nature to it. Developing from what inspired shape and silhouette initially, Cerys law takes general references that relates to her northern upbringing such as ‘Tom-boy’ Looks, flower patterned tight tops, awkward sitting shapes, little ski /winter jackets matched with sporty spiral seam piped trousers and sweatpants in contrast with the sharp light colour palette which references the maturity in this collection.
The colour palette for the collection features pastel blues and pinks. White jersey, ivory whites convey a feeling of a gentle nature to match the character and attitude of the concept. With fabric references inspired from playfulness and soft comfort, inform the selections of soft heavyweight jerseys, sheer white nylons, thick polycottons and silk blends..
Cerys Law is a high-end Ready-To-Wear brand that focuses on luxury and comfort for casual and informal wear. The fit of the collection ranges from tight to oversized garments and the collection features elements of sportswear contrasted with luxury streetwear. The aesthetic for the brand is based around re-imagining and re-conceptualising recognised garments and reconstructing shape into new form and function and disproportioned shapes, to give a desirable exclusivity to the market and consumers as well as incubating the care-free youthful and adventurous nature of the brand. The age group of the target market for the brand, is 20-40.