CAZUHÊ

CAZUHÊ WAS CREATED AS THE CREATIVE LABORATORY OF THE BRAZILIAN FASHION DESIGNER HELLEN SANTOS. THE HOUSE WHERE SHE CAN GENERATE THE RESULTS OF THE INTERSECTION OF HER INTERESTS IN AESTHETICS THROUGH OBJECTS WITH MEANING AND EMOTION.

THE SEVENTH ART WAS RESPONSIBLE FOR THE DESIGNER'S FIRST AESTHETIC OBSERVATIONS. THE PHOTOGRAPH WAS THE FIRST SPHERE THAT I CREATED EXPERIMENTS WITH SIGNIFICANT MAGNITUDE. WHEN OBSERVING SPACES, ESPECIALLY OUTDOORS, SHE RECOGNIZED THE UNIQUE FORMS OF NATURE. THE STUDY OF DIVERSE ARTISTIC MOVEMENTS CONTRIBUTED TO THE DEEPENING OF THE DESIGN AND HISTORY LINK. WHICH WERE FOLLOWED BY THE RUSH TO STUDY COLOURS AND ERGONOMICS, AT THE SAME TIME THAT INTEREST IN SUSTAINABILITY IN FASHION EMERGED. SEMIOTICS APPEARS AS A COMPLEMENT TO ALL THE SPHERES I HAD STUDIED, AND CAZUHÊ STARTS ITS MOULDING THROUGH TESTS RESULTING FROM THIS WHOLE PROCESS.

A PLACE TO EXPRESS YOUR VIEWS THROUGH OBJECTS THAT DEMONSTRATE THE APPEARANCE AND DEVELOPMENT OF AN IDEOLOGY OF THOUGHT AND PROCESSES. CAZU FEELS THE WORLD AND RETURNS PIECES THAT TALK TO HIM, A PLACE IN CONSTANT DISPLACEMENT, DEVELOPMENT, AND ADAPTATION.