byroo
Grey Sheep
Location
london / United Kingdom
University
Brunel & regents university london
Graduation year
2019
Main Manufacturing Countries
Gabrielle studied a BA IN FASHION design at REGENTS uNIVERSITY, SHE THEN WENT ON TO work for lvmh prize winner richard malone before launching her own label byroo in 2022.
Gabrielle draws inspiration from Victorian styles and detailing, symbolic of restriction and repression, and combines them with a grunge aesthetic, replete with intimations of freedom and liberation.These distinct and contrasting styles make for a truly compelling and unique ‘collage’. Gabrielle’s bold prints and fabrics have an antiquated touch, while the designers use of oversized silhouettes and shapes are absolutely modern.
Gabrielle seeks to transcend the dated notion of the ‘romantic woman’. The designer believes that power dressing need not be limited to the confines of a structured suit. For Gabrielle, a floaty dress can feel just as robust as a suit of armour.
A fundamental aspect of Gabrielle’s mission is to produce responsibly, creating limited quantities that are carefully and ethically sourced. The designer aims to create high-quality, non-trend-lead, timeless designs, which the ‘byROO’ woman can cherish and wear year to year.
