bybhasin

bybhasin is a brand. bybhasin is an attitude . bybhasin is you. bybhasin is born out of a desire to embrace and empower the f**k out of our most authentic selves, through fashion. we are deeply rooted in the indian craftsmanship and tailoring which combined with our global approach to innovation and creativity makes a solid foundation for where we stand. our values are simple. we are making a constant commitment to having fun and delivering creativity every step of the way. collaboration is a mutual benefit. uplift the artists, and give them due credit. it’s the 21st century, sustainability and inclusivity are not something to boast about, it’s a given. mental health is our priority. give back twice of what you take. be transparent, be accountable and listen to the community. dream as high as you can, the sky’s the limit. it’s not about the short-term hype, but the long-term legacy.
sachi bhasin, founder and creative director on the story behind the brand, “as a teenager, i was bullied for the way i looked. i never felt pretty enough and felt insecure in my skin until i found my escape in fashion, in being extra. i would always be covered in layers of bright colors, prints, hair clips and funky accessories. as i’ve grown older, i’ve not only learnt to love myself but also uplift myself through dressing up. and if i can do the same through my designs for someone else it would mean everything to me.”
if it’s bold, exciting, ground-breaking and a little bit weird, it’s bybhasin.