BRYDER

Grey Sheep

_bryder

Location

london / United Kingdom

University

university of brighton

Graduation year

2020

Contact

BRYDER strives to push the boundaries of contemporary streetwear. We reimagine wardrobe essentials by combining innovative textiles and components to achieve a unique utilitarian aesthetic. BRYDER focuses on not only providing statement garments, but also ready-to-wear pieces. One of the key ambitions of the brand is to provide a story behind each collection whilst also delivering garments constructed at the highest possible quality.

BRYDER is the brainchild of London-born designer Max Alexander. Max began his journey in industrial product and furniture design and was inspired to apply some of the principles he learnt into his vision of creating a mens streetwear brand. After studying fashion design for four years and working alongside some of the UK’s leading brands and designers, Max has now taken his knowledge and experience of the industry and applied it to creating BRYDER.

Latest Collection

"PROCESS" AUTUMN WINTER 2020

PROCESS is a conceptual streetwear collection with a visual narrative showcasing the journey of how depression completely envelops an individual. The collection is primarily inspired by urban environments such as London and Tokyo which can often be seen as exciting, outgoing places rather than the overcrowded, hostile environments they often create. The story will start with a theme of protection where I explore elements such as the bulletproof vest, chainmail and exoskeleton. These ideas will be worked into structured silhouettes often seen around urban environments such as the worker jacket or the trench coat in order to seamlessly merge elements of protection into the modern wardrobe. The final two looks will deconstruct these protective silhouettes into exaggerated yet fragmented versions of their previous selves. The woven straps and exoskeletons that once provided protection to the wearer will become frayed and separated meaning the wearer is now more exposed and vulnerable.