Bias

BIAS was started to break stereotypes in fashion and challenge perceptions and ideas on femininity.

Gaining recognition as indie-eco-conscious; the label works with local artisans from underprivileged communities in New Delhi.
Born in 2015, run by Mridu Mehra and Shruti Bhardwaj, who enjoy finding magic in the mundane and simple details of life. The same idea is put in their design philosophy. Inspired by nature and admirers of ingenuity.

“We love combining opposites and aesthetics with functionality. Each piece is inspired from subcultures, paradoxes and everyday things that otherwise go unnoticed.”