Berenford

​The brainchild of two passionate creatives, Berenford was born out of the pure desire to create a range of limited artisanal pieces inspired by the old world glam. Debuting with a capsule eyewear edition, Berenford aims to re-invent classic styles from the historical memory by giving them a modern point of view. It all started by discovering an old stylish suitcase, while renovating a villa in Cannes. Inside it there were letters, notes, mementos, and photographs, some still in their antique frames, representing various chapters of the glamorous life of someone called Sir Berenford. A heroic pilot of the Royal Air Force during World War II, in the 1950s he became one of the real icons of Café Society in its period of greatest splendour of the worldly and the extraordinary glamour. Revisiting the beau monde’s scene, the creatives got fascinated and inspired by the romanticism of the past. A throwback to a time when modern celebrity was still shaping itself and the “International set”, as Ian Fleming once called them. From those memories came the idea for Berenford’s decadently chic line, infused with a worldly, eclectic panache.

The creative duo behind Berenford universe come from musical and design backgrounds. They create from their home, while going through old archives of photos, films and books. When traveling to exotic destinations they discover new stories, textures, traditions, and craftsmen techniques, which they later apply in their creations in one way or another. Collecting is a passion of theirs and a vital process of their idea generation. Art and cinema are other sparks for the duo, who transformed their daily life into a constant state of love, daydream and aspiration.

‘’We convey our products as wearable culture, at once elegant and carrying a soul and story behind.’’

Berenford logo represents a window of a sandcastle, towards a beautiful escape moment. It embodies the duo’s virtues and beliefs of freedom, harmony and appreciation of simple joys in life.