Baue

Baue is a contemporary womenswear brand inspired by the decorative gathering technique of the Bowerbird. All fabrics are organically and ethically made and/or repurposed from unwanted clothing or remnant fabric stocks. Like the Bowerbird we gather unwanted materials, organise them according to colour. We create our garments from this eclectic mixture of tonal fabrics

Baue is created by Anna Popovich. She lives in East London, working and designing from her studio in Bethnal Green. She grew up in Leicester and has English and Serbian roots.

First taught to sew by her Grandmother, she came to start her career in fashion in 2009 via a less than conventional route. Anna followed a Degree in Comparative Literature at King’s College London with two years spent working in costume design, completed a valuable internship at Roksanda then topped-up her skills at London College of Fashion, Central St Martins and Centre for Fashion Enterprise. Anna then went on to become a designer of bespoke and made-to-order womenswear. Alongside this Anna has worked as a fittings model in studios and showrooms across London for some of the city’s most exciting designers giving her a unique, bird's eye view of the fashion industry.