AVANT APPAREL

Sophisticated, innovative, luxury woman’s designer-wear label.

Avant is a registered Close Corporation co-owned by Bailey Allison and Lauren Du Plessis based in the trendy suburb of Parktown North Johannesburg.

As a fairly young South African design label, having launched at Johannesburg Fashion Week 2011 to wide acclaim, we have made our mark as one of the forerunners in the local fashion industry, not only for our seasonal innovative bespoke catwalk creations but for our luxury ready-to-wear offering.

Avant offers a range of seasonal woman’s attire, both catwalk and ready to wear.

Avant’s Mission: Create, Share, Inspire

Avant’s Vision: to grow and succeed in becoming the biggest independent designer wear label in south Africa and to be recognized as an equal to those leading in the international market .