AUVERSUM

Grey Sheep

auversum

Location

Příbor / czech republic

University

afad bratislava

Main Manufacturing Countries

czech republic

Contact

LADA is a Czech fashion brand founded by Lada Vyvialova, creating minimalist silhouettes from smart materials.
LADA's designs explore the identity of a contemporary woman, focusing on femininity, advanced simplicity, comfort, and elegance. The goal is to deliver a timeless, sustainable wardrobe.
Collaborating with the leading Czech research in nanotechnology, LADA makes clothes from unique, patented nanomaterials. All pieces are produced, designed, and sewn in the Czech Republic, EU based on slow fashion principles.
For its unique take on fashion, LADA has received numerous awards, including
Patrizia GUCCI Selection, Gentlemen’s Essentials by MINI, ELLE Magazine Award.
LADA continues to share its fresh approach to contemporary fashion through collaborations and collections. Teaming up with other brands, most recently with artist Helena Lukasova, LADA is exploring the potential of augmented reality in fashion creating clothing between reality and the virtual realm.

Latest Collection

Auversum 1

Auversum is a project which combines sustainable nano fabric, amazing pattern and fashion forms we designed enriched by the virtual content which is revealed through the smart phone pointed at the piece of the clothing. You see the pattern elements to come alive! You witness art and fashion, real and unreal. The idea of this project is to point at the hidden qualities of the material, the nano fabric which are not obvious on the first glance! This is a playful experiment showing the potential of the elevation of the pattern and fashion design to an unexpected realm. Fashion design is an art to present the human body in new forms of self-expression through art, be it physical or virtual. In our case it is both.

The app for scanning dresses and opening augmented reality is currently only available on the App Store under the name Auversum Fashion&AR.