Timeless, quality shoes infused with elegance and inspired by traditional, artisanal embroidery, ATANA’s mission is to create beautiful, comfortable footwear using specialised techniques with craftsmanship and sustainability at the heart. Each pair is embedded with cushions of memory gel to take you from day to night, providing the ultimate in comfort and wearability. Handcrafted using the finest Italian materials such as leather, suede and mesh, each pair features beautiful textile design or embroidery as ATANA’s signature touch.
Launching in September 2023, the AW23 collection mood came alive with an assortment of warm hues, soft textures, and shimmering embroidery details. From new silhouettes like the Anna boot, to our best-selling Fiorellini glass mule, our favourite statement-making shoes are shining bright this season. Texture remains key with hologram stamped suedes, crushed metallics and new shades of patent.
Handcrafted in translucent stretch mesh, dyed to our seasonal palette, and cut to fit as a sock, the Anna boot is our ode to craft. You can opt for our Anna boots with a starry night embroidery embellishment, hologram disco effect or in buttery soft nappa in staple colours - wheat and black. We love this high-heel, show-stopping style made perfect to compliment a classic look or to go shimmer at parties and beyond.
Our signature Fiorellini glass mules are made in fresh new Fall shades. Inspired by vintage perfume bottles, our Fiorellini mules feature a ‘glass’ heel that carries our signature shape at its base - the geometric floral motif. The Fiorellini glass mule is a versatile style that can be dressed up and down, worn just as easily with a cocktail dress as it can with jeans.
The Lace sling brings a bold, graphic presence with its geometric design and monochrome mood. Inspired by vintage lace, the embroidery of our latest sling style is developed in metallic coated twisted yarns that bring the design to life with subtle flashes of sparkle. The style is most striking in the seasonal crushed silver nappa and matching embroidery.
About us: ATANA was established in 2021 by co-founders Aneliya and Tanya Kyurkchieva. Creative Diretor Aneliya refined her skills as an embroidery designer by working at Alexander McQueen in London, where she learnt the importance of design and craftsmanship. CEO Tanya, developed her career as an investment banker in London, later completing her MBA at Harvard Business School. The duo believe responsible production is the only way forward, investing heavily into their supply chain and design processes to ensure only the most environmentally friendly practices are implemented. They support responsible leather production and work with tanneries who are gold rated by the Leather Working Group (LWG) and certified by the Institute of Quality Certification of the Leather Sector (ICEC). All packaging is sourced from sustainably managed forests certified by the Forest Stewardship Council (FSC) avoiding deforestation.
