Asmuss

After an extended trip around Latin America and Europe were we were frustrated with the options we had for clothing. We wanted clothing that would allow us to go hiking in Patagonia but also wear to art galleries and top restaurants. We could find nothing that was stylish, functional and was also sustainable. Having listened to other women as we travelled we knew we were not the only ones thinking there was something missing. That’s when we decided to create a range of effortless, easy and ethical clothing that combines conscious fashion with cleverly designed function, that can take you anywhere in the world, while treading lightly on it.

Clare’s background is in fashion design, textile sciences & garment technology. She worked for brands in New Zealand, Australia and the UK.