Ash & eden

Our brand designer, Khushi with the creative direction from India’s famous creative name Malini Ramani have conceptualised this collection. Malini’s clothing label has been coveted and sold in all corners of the globe. All of Malini’s designs are created while keeping 5 very important ingredients in Mind. Harmony, Balance, Style, Fit and Comfort.
This collection has been designed using Indian artisanal craft techniques with an aim to revive these ancient techniques and modernise them into modern silhouettes. Each part of the design and stitching process has been infused with ‘love’.