ARUNIMA MAJHI LABEL

The Arunima Majhi Label, launched in October 2013, aims to create a wearable aesthetic that is the projection of something unique. The focus is on cut, quality and workmanship. The target demographic is urbane women between 25-40 years who have an innate desire out to stand out. The Arunima Majhi woman is someone who is curious and is interested in but not limited by fashion.The debut collection,'Venus Fly Trap' inspired by carnivorous plants was showcased under the prestigious 'GenNext Category' at India's foremost Lakme Fashion Week in August 2014.