ARTO*

Black Sheep

https://www.instagram.com/wearearto/

Location

lima / peru

Graduation year

2018

Main Manufacturing Countries

peru

Contact

ARTO comes to life in a palette that evokes the cultural mosaic of Lima, its place of origin. A city of paradoxes and cultural expressions from the different regions of Peru. This is our starting point, but not the end. Accents of gray, pastel and earth tones characteristic of the city are amalgamated with the dynamic spirit of kinetic art and optical art to compose a universe that inhabits through multicolored screens. In which the analog of the past and the digital of the future are amalgamated. Screens on which we build ourselves daily and generate an ode to the childhood of a generation that found a way of expression on the internet.

The silhouettes inspire a young, energetic, relaxed, sophisticated, modern spirit that is materialized in different textiles such as denim, cotton, eco-friendly, among others that are displaced by local factories and users to give them a second life. ARTO reinterprets restored and intervened environments over time in the city and in the country. In which cement, sand, stone, adobe or wood merge with the network to build a universe in which the Peruvian identity is revalued.

Designed and manufactured in Lima, Peru.ARTO is a modern reinvention of the aesthetics of the 90s that is embodied in high-concept sportswear and timeless streetwear that consists of different applications and manual interventions. Core design style.

ARTO offers durable, functional and practical pieces for the day-to-day when it can be hectic and for the nightfall when new adventures can be undertaken. It is an amalgamation that exposes the heritage, thoughts and origin of the Peruvian founder of the sustainable brand ARTO, Lady Ann Pachas Tito.

Latest Collection

THE UNIVERSE OF THE INEVITABLE

ARTO was born in Lima, but Lima is not Peru.
Lima is a remix and it is a paradox in itself.

If we have doubts, let's review our history and the different changes that the "city of kings" faced during the 80s: migratory waves from the different regions of our country. Coast, mountain and jungle come to Lima in search of new opportunities.

As a result of this coexistence, rituals from the Andes and the jungle are established. One of them is the yunza or ¨umisha¨ in the jungle. A ritual in which dance is incorporated to the rhythm of music. There is no dance without union and there is no yunza without joy. This party where you dance around a tree adorned with gifts is a manifestation of joy from a dark time like the 80's in our history. A custom in which dancing hand in hand was imperative and that with an ax they made different cuts to finally bring down the tree. A tree that does not distinguish colors or thoughts. With folk music or Amazonian cumbia the goal was to dance. Today, generations of migrants have been forgotten or perhaps reproduced to a lesser extent. A custom that has been part of our history and ARTO invites us to remember. Let's keep dancing and if when we dance we remember, let's remember the good.

Dynamism
Series of concentric patterns in which the rhythm and frequency of repetition of chromatic elements are reincorporated and visually represent the ARTO universe. A space in which kinetic and optical art are established and the brand's imagery is exposed

Reversible and unique pieces made of upcycled archive arto print ready to pre order. In addition, essential core design pieces made of certified peruvian organic cotton. A mixture of ready to wear and ready to chill pieces that are combined with upcycled denim pants shoulder bag and mobile phone case for a daily life.

COLLECTION PRESENTED IN GLOBAL TALENTS DIGITAL
MERCEDES BENZ FASHION WEEK RUSSIA 2020

PHOTOGRAPHY ISIS MUR
ART DIRECTION JADE CESPEDES
MODELS SHEYLY ALVARADO AND RENZO ROMAN
MUA EDUARDO ATALAYA

Previous collections

NOS MIRAMOS MAS NO NOS OBSERVAMOS DETENIDAMENTE / spring summer 2020

POSTIMAGE / autumn WINTER 2019

postimage

LABYRINTH

ARTO*

Black Sheep

Location

Graduation year

Main Manufacturing Countries

Shop

Latest Collection

THE UNIVERSE OF THE INEVITABLE

Previous collections

NOS MIRAMOS MAS NO NOS OBSERVAMOS DETENIDAMENTE / spring summer 2020

POSTIMAGE / autumn WINTER 2019

postimage

LABYRINTH

Films