Annie Lovejoy

London based designer with a hands-on work ethic, who is passionate about creating innovative and high quality products. Forward thinker with a well rounded design and product development background. Determined to push the industry with a more sustainable and conscious approach.

I am an emerging New Zealand fashion designer with a minimal and clean aesthetic. Focusing on quality and fine details, creating modern garments as investment pieces,
I enjoy all categories of the fashion process but specifically design and construction. I believe in high quality garments to further a slow fashion future. Tailoring and draping each garment with precision and perfection was a goal I wanted to reach and for this goal to be reflected on the runway.
I have just completed my degree at Massey University in Wellington and was awarded the Rembrandt award for excellence in construction. I really value the finer details in this collection I spent a lot of hours demonstrating hand processes which highlight couture elements.

I personally love minimal clean fashion, I also appreciate detailed craftsmanship within a garment and these two aesthetics juxtaposed can create something fresh and desirable. I want to master the art of simplicity.