ANNA AICHINGER

ANNA AICHINGER
"I make fashion for women with ambitions, who are not afraid to take their life in their own hands and conquer the world – with talent, commitment and style." Thus the young austrian designer describes her fashion line. With her label of the same name Anna Aichinger has already successfully presented her collections in renowned showrooms in Paris since 2006. Anna Aichinger was born in Vienna and studied fashion design at the university of applied arts in Vienna under guest professors such as Jean Charles de Castelbajac, Viktor & Rolf and Raf Simons. She graduated 2003 with the best diploma of the year and won the moet chandon schools award at the Gwand the same year. 2004 she was invited to the festival des arts et de la mode in Hyères / France, received the Fashion Award of the City of Vienna in 2006 as well as the ‚go International’ Award 2009. With her straight-lined designs she has created a sophisticated and very distinctive style, rather than trends there is a sense of experimentation defined by the contrast of formal minimalism and sex appeal that defines the heart of her aesthetic. Her design have more to do with shape, cut and attitude than decoration, attempting to emphasize the personality and elegance of women. Anna Aichinger has an uncanny ability to capture the cultural climate and transform it into fashion. The individual parts from different collections go with each other and offer various possibilities of combination and also can be quickly changed from day-wear to evening-wear with just a few twists – adapted to the needs of a modern women. The basic elements of the collections are redefined basics, tailored cuts and fluid silhouettes. The main colors she uses are black, gray, white and skin tones complemented by seasonally changing color accents. Anna Aichinger produces a winter and a summer collection per year, presents her collections at the Paris Fashion Week as well as on international trade shows and supplies international shops. As regards the production special attention is paid to the quality of the materials and to the production conditions.