Analogias

Who We Are

“Enjoy Fashion Together”, a wish that is so simple yet extremely powerful. This is the core value of Analogias, a fashion brand created by Hasmik Danielyan.

Analogias was born from Hasmik’s desire to share one of her biggest passions with her daughter. Having in mind that together is always better, we wish to celebrate femininity in all ages; contemporary women and their talents, hobbies and points of view. Whatever path, direction or career a woman takes, there’s something unique within it, and this is what Analogias wants to acknowledge and honor: how we, women, make our own decisions and put our whole heart in them.

Analogias is the opportunity to share and enjoy moments of complicity, expressed through fashion and creativity: we believe that style has no limits, there are always endless possibilities!

Quality & Know-How

The whole process of creation of our collections takes place in our atelier, in the Mediterranean coast of Spain. From the designing to the final touches of our dressmaking, everything is driven by the attention to detail and the will to achieve casual, elegant and bold pieces.

In each one of our garments, craftsmanship predominates over serial production. The human approach is something so beautiful and unique that we want to cherish and enhance its presence in our designs.

We have a high interest in the quality of our final product and the innovation in our work. We seek proximity in the production, and luxury and premium materials. You will be able to find and notice the beauty of exclusive French and Italian fabrics - such as the ones from Malhia Kent - that give our designs a whole new layer of significance, with relevant textures and precious patterns.
 
Committed to do well

Being a contemporary fashion brand, we believe our mission is to push boundaries forward, specially when it comes to sustainability, creativity and expression. Analogias puts its efforts to create an ethical environment for everyone, and we are highly committed to become a 100% zero waste brand.

In order to ensure a supply chain as sustainable as possible, we like to know that our suppliers take social and environmental standards as seriously as we do. From sourcing locally to the way me manage Analogias atelier, we minimize environmental impacts and make sure that all the processes of our dressmaking are safe and fair. We even collect all the excess fabric scraps from the dresses, and we use them to make beautiful hairbands and other accessories!

We also reduce our environmental footprint by using innovation and new technology, in form of recycled fabrics such as cupro. This is a regenerated cellulose fiber, derived from cotton linter, which is hypoallergenic, antistatic and regulates body temperature. It is noted for its ability to create beautifully draped clothing with the added benefit of being machine washable.

We aim to keep investigating and testing, in order to develop the best solutions combining quality and sustainability. We are actively working to reduce the use of plastic in our supply chain. However, we have decided to keep working with some synthetic materials, as they increase the durability and comfort of the garments. We create outfits intended to be worn many times over the course of a woman’s life, so we like to make sure that the quality and comfort meet the right standards.

Respect is one of the key values in Analogias. Being a company created by a woman for contemporary women, we feel the need for true equality in a daily basis. We like to enhance femininity and link it with willpower and determination. This is why, through some beneficiary actions, we try to put our money into what we believe in.

Whenever there is a chance to be part of a charity project that involves fashion, kids and illusion to make the world a better place, Analogias wants to be there.

This year we have two collaborations: one with AFANOC, an association that works to ensure good life quality for kids with cancer and another one with Asociación Doble Amor from Benidorm, centered in the promotion of intellectually disabled people. you can read more about our collaborations on our blog!