amrich:

Elegance of Simplicity; Beauty of Hand-made; Indulgence of Comfort.
amrich:

The label born out of two NID (National Institute of Design) graduates' passion, is meant as a statement on the luxury of hand-made and the richness of Indian artisanship.

Working closely alongside a variety of skilled artisans and retailers from across the country (India), amrich strives to constantly upgrade skills and opportunities of livelihood on the one hand and create awareness and appreciation of our crafts using design as a bridge between the producers and the end consumers.

Amrich offers clothing for the woman who recognizes and values the understated appeal of true luxury; which comes from a confluence of fine natural fabrics, elegant cuts and precise finishes with an essence of tradition to create a distinct look.