ALEL

ALEL was founded by a married couple Aleona and Oleg Loginov in 2015. The designer of the team- Aleona, studied fashion and accessory design in Istituto di Moda Burgo in Milan, Italy. Then she worked with one of the leading craftsmen in leather accessories of Lombardia region - Sergio Castelli, who collaborated during 32 years with Gucci, Giorgio Armani brand and Hermes. This partnership equipped Aleona with the knowledge and technical expertise which helped her to become an expert in leather accessory design.
ALEL is an eclectic brand specializing in woven leather handbags and accessories. Brand's innovative woven technique combined with minimalistic shapes creates a high fashion accessory line that embodies the contemporary fashion trends of both Europe and Asia.
The intent of each product is to celebrate a new luxury concept by magnifying ALEL signature woven design, finding inspirational materials and adding individuality via name monogramming.
Each product of the studio is handcrafted, following Italian leather crafting techniques to become an embodiment of the shared twin passions of high fashion accessories and leather craftsmanship.
Here in ALEL only noble leathers are used in creative process both for the external and internal of each product.The team makes a strong effort to use hand-selected leathers and high-quality hardware, creating a very special piece as a final result.
The handcrafted line is designed for all free-spirited, fascinating and passionate women around the globe.