Alejandra Raw project

Alejandra Márquez García was born in Guadalajara on June 16th, 1983. The founder of
the brand Alejandra Raw Project, and their designer. She grew up in Mexico, her first
career was Comprehensive Design in the Instituto Tecnológico y de Estudios Superiores
de Occidente (ITESO) to later focus on Fashion Design in Centro Internacional de
Innovación en Diseño (CIIND).
Although she was always clear about her passion for
fashion, she realized the importance of our surroundings and roots. That is the main core
for her current project, Raw, to emanate a message of respect and conservation, to get
inspire by nature, and to care for our impact and community.
In 2009 she won second place at Elle Mexico Designs Contest and in 2010 she opens her
first atelier where cocktail dresses were made. Later, she coordinated the Fashion Career
at CIIND and imparted two classes for a few years. That is when the flame started, she
wanted to create a concept for the earth trough fashion, for the future, permeating her
essence. With atemporal collections and unique garments to celebrate life and gain
awareness of the impact of our actions, wHere quality triumphs over quantity. So, she
dared, and she is still learning, inspiring, and working hard to build a solid concept to share
across every tide.