AJABENG

Black Sheep

@ajabeng.gh

Location

accra / ghana

Main Manufacturing Countries

ghana

AJABENG explores the purity and vibrancy of African culture that infuses post-colonial optimism with a pan-African spirit.

Launched by Travis Obeng-Casper in 2020. AJABENG experiments with both feminine and masculine design elements to create an aesthetic that is as experimental as it is conservative.The brands dedication to building a more sustainable fashion ecosystem is underscored by its commitment to fair employment practices, providing opportunities for young African creatives and maximizing the use of biodegradable materials in its creations.

Latest Collection

pride of ghana

The Pride of GHANA Spring/Summer 24' collection - inspired by Nkrumah's vision of freedom.

The collection seeks to highlight Nkrumah's personal interest in music and his desire to Modernize Ghana through highlife, a culture in which sound and rhythm organize collective life.

Nkrumah, who best understood highlife's critical potential to set a modernizing beat, turned his attention to culture. Recognizing the power of highlife to influence the population, particularly urban youth. Declaring that highlife was Ghana’s “national” dance music and that it, as well as stating that the country’s popular music scene needed to become more “Ghanaian” in composition and character.

The Pride of GHANA collection aims to celebrate the Pride of Highlife soundtrack to everyday life, awakening parts of the Ghanaian character that no colonial administration had ventured to rouse.

Previous collections

Maame yaa

ANTHOLOGY

Ghana awake

Afroromance
FEIZ TWO - SS21

/feIz one/

Latest Collection

pride of ghana

Previous collections

Maame yaa

ANTHOLOGY

Ghana awake

Afroromance

FEIZ TWO - SS21

/feIz one/