Adheera

Adheera is headed by Dipika Udhani , a self taught shibori Artist and a Fashion entrepreneur based in Gujarat

Here’s something She would like to share with all the upcoming designers and budding fashion entrepreneurs

“It began with an insouciant interest in learning tie and dye techniques of imprinting. A casual endeavour born out of curiosity, soon grew strong when I explored varied patterns by tying left over scraps and dyeing them. The accidental outcomes were surprisingly encouraging and owing to the fact that the exercise didn't limit my creativity, every piece seemed like a canvas, waiting to be painted.
Not long after, I learnt a certain folding technique of Japanese origin,
to be used in dyeing, called ‘itajime’. ‘Itajime,’ in turn, is part of a 400 year old method of tie and dye called 'Shibori'.
Another technique I came across was pole wrapping and dyeing, named ‘Arashi’, which gives rise to beautiful diagonal stripes.
An exploration in depth of these techniques and more, eventually furthered my interest and inspired me to conceive a product rooted in this art: something away from the usual, that people would love to indulge into, something that would tell a story in patterns and colours, yet will be equally novel and unbound from tradition"