MIKAGE SHIN

The theme of the 24SS collection is "Redressed :Teddy".
This collection is inspired by Teddy Boy and T E D s, a young working-class demographic that favored styles inspired by the Edward VII era of fashion that was popular in London from the 1950s to the 1960s. In the era of Edward VII in the early 1900s, the formal fashion style of aristocrats and gentlemen was flourishing among young men. The signature style was to combine crisp, elegant items such as tailored jackets and set-ups with the rebelious essence of regent hair and rubber-soled shoes, which created a very novel mismatch and exquisite balance.
The reason why this style was supported was that young people who belonged to the so-called "blue workers" in British society, where the economic gap widened after World War II, many of them began to gravitate toward R&B and American culture including fashion. Howevern, while shifting away from traditinal British fashion style they intentionally wore top-quality jacket like Savile Row, to express their rebellious intentions against the social disparity.
They chose to express through "their own fashion" rather than "their fists" as a way to address social imbalance and injustice. It was a very creative and ironic protest.
At MIKAGE SHIN, we are inspired by their aesthetics, and we are asking the question, "What's wrong with being fashionable men and women?" MIKAGE SHIN embodies the sentiments of youth menswear and womenswear, which are sensitive and self-aware in today's world. For example, we created original cut jacquard fabrics, which are rarely seen in men's clothing, and used them in half pants and half shirts, which are popular among men. We also worked with a domestic lace embroidery craftsman to create a special dress shirt in which lace embroidery and a cotton shirt are docked together. It gives the shirt a delicate and elegant look, but shocking and punk, as if the shirt has been half-decorated and half-flaw.
We also collaborated with traditional textile makers and craftsmen in various parts of Japan to create a "crazy stylish" collection, including a unique twisted yarn fabric with a wavy patterns and denim pants dyed with an effect process that was created after many prototypes with artisans. The collection sublimates the artistry of Japanese craftsmanship in a playful and modern way, establishing the brand's unique aesthetics and craftsmanship.
The young generation of today who are sensitive and delicate, but also have the strength to never compromise their own aesthetics, are similar to the TEDs in their pursuit of "being true to themselves." Their unrefined lifestyles and fashions sometimes sharply strike at the essence of a way of life that has been occasionally given up by the adults of the time.
As a brand, we hope that the fashion among the youth will always continue to be driving the courage and innovation of the era.