‘Let’s go to the Bleach’ upcycles hair dresser towels and gowns for Spring/Summer 2024. Inspired by 1950s hair salon culture and seaside nostalgia, it captures a feeling of togetherness, freedom and fun, while the textile’s natural drying properties keep you warm on the go. The holes and bleach stains creates a range of grunge streetstyle looks, while the tie fastenings reflect hair salon gowns.