HOMEWARD COLLECTION IS ABOUT REFINE (MY) LOCAL IDENTITY AS A MOROCCAN-JEWISH-ISRAELI WOMAN.
THE STARTING POINT WAS THE GALABIYA AND MOROCCAN PATTERNS, OUT OF A STRONG DESIRE TO RENOVATE AND ADJUST THE TRADITIONAL INSPIRATIONS TO OUR LOCAL ARENA AND SPIRIT HERE IN SOUTH TEL AVIV WAS BORN THE USE OF TECHNOLOGY AND NEW FABRICS .THE FOCUS IS ON COMFORT, YOUNG AND FUN.