Inspired by different male stereotypes, these two designers keep pushing the boundaries between a boy and a man. PRONOUNCE was the urbanwear category Prize winner from Who’s Next’s latest The Future of Fashion Program competition. Pronounce is a high end designer brand established by Yushan Li and Jun Zhou, based in Milan and Shanghai. Yushan graduated from MA Fashion of Central Saint Martins and Jun graduated from London College of Fashion and Istituto Marangoni.