The jewellery collection GUDRUN consists of upcycled necklaces and earrings created by designers Steinunn Vala and Ólöf Jakobína for Hring eftir hring.

Upcycling is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value.

For the GUDRUN collection we collect and purchase jewellery people are not using any more. We then take the pieces apart, separate and clean all the material and reuse to create new GUDRUN necklaces and earrings.