As part of the shortlisted finalists for the notable Cleo Fashion Award 2013 for Most Innovative Brand, alex[a]lexa launches their Spring|Summer 2014 collection titled “Micro Structures” at Jakarta Fashion Week . This season Monique Soeriaatmadja, the Creative Director of the label, turned to science, inspired by the vibrant colors of Scanning Electrone Microscopic images of everyday things that she encountered during one of her many visits to various science museums combined with the futuristic structures these science museums are built with.