Sophie Priem

"Unwavering Stories" is a homage to the four generations of women in my family who used textiles and the fashion industry for their independence and self-expression. The values that these women have instilled in me and the urging importance of sustainability in the fashion industry resulted in a collection where sustainability comes back in every aspect.

The designs draw inspiration from fashion history, showing the change in women’s clothing over the past decades. Historical symbols of women’s oppression, like the corset, are redefined into symbols of freedom, strength, and choice, emphasizing the transformative power of fashion in challenging oppressive paradigms.

The whole garment life cycle was kept in mind while designing this collection. Resulting in a collection without hardware. The absence of hardware simplifies the recycling process and makes it easier for the items to be worn in different ways and on different body types. Ensuring that each piece remains relevant and cherished for years to come.

At least 80% of the materials used in the collection are second-hand or recycled, and 95% of those materials are made of 100% natural fabrics, minimizing their impact on the environment.

By advocating the values taught to me by the women in my family and using this collection as a medium, I aim to continue their legacy and contribute to a more sustainable and emancipated future.

Models: Jaqueline C, Coco T & Nathalja R @new generation model management bv