Oubaich marrakech
Grey Sheep
Location
marrakech / morocco
University
alpha mode
Graduation year
2008
Main Manufacturing Countries
Born in the serene rural landscapes of Southern Morocco, within the heart of Berber territory, my humble beginnings laid the foundation for my deep-rooted love for fashion. While still a child, my family and I relocated to Agadir, where my passion for fashion blossomed, forming a clear vision of the path I yearned to follow.
After high school, there was no looking back. I dove headfirst into fashion school and made my initial foray into the industry as a sales attendant. Upon graduating in 2008, I seized an opportunity at the rising local brand, MAX & JAN. Here, I climbed the ranks, evolving into the Head Stylist and Chef d'Atelier.
Desiring to express myself freely and authentically, I eventually took the bold step of leaving my position to launch my own brand. My first collection, the Spring/Summer 2020 line, was revealed just as the world was about to change dramatically. Despite challenging circumstances, I persevered through the hardest parts of those tumultuous times, even when I was compelled to lay off my workforce.
In May 2022, I embarked on a new journey, under a new brand name, backed by both a physical and online store, a sewing workshop, a hand embroidery unit, and a dedicated team of 32 employees. My Spring/Summer 2023 collection launched successfully in April, and I haven't stopped since.
Currently, I am hard at work crafting the upcoming Fall/Winter collection, while simultaneously launching an exquisite haute couture line, and an exciting men's collection. My story continues to be written, one design at a time, inspired by my past, shaped by my passion, and driven by my dedication to expressing the unique and diverse voices of fashion.