This year PICHULIK marks its 10th birthday, a significant milestone, calling for reflection and clarity. With the launch of the OUSIA S1 2023 Collection, we immerse ourselves in the essential nature of the brand, using our design language to distill and embody what we stand for. Ousia is a philosophical and theological term, originally used in ancient Greek philosophy to express the essence, true being or substance of a thing. In OUSIA S1 23, materials are stripped down to their most basic form, juxtaposing raw rope, semi - precious stones, cast brass and cotton thread.
OUSIA
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/ousia-earrings-black-dalmation-jasper-PICOUS-E-BK%20sisu%20earrings%20unakite%20PICSIS-E-UN%20LR%20%282%29.jpg?itok=N1RtGd7z)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/ousia-earrings-black-dalmation-jasper-PICOUS-E-BK-DNJS-%281%29.jpg?itok=qwL8wp7r)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/ousia%20earrings%20dalmation%20black%20PICOUS-E-BK-DN%20satya%20necklace%20beige%20PICSAT-N-BG%20LR.jpg?itok=SUKsgA-Q)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/shimenawa-earrings-beige-black-PICSHI-E-BGBK.jpg?itok=lqCbjOIa)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/belamor-necklace-beige-black-PICBEL-N-BGBK%20LR.jpg?itok=1EZ-T_3x)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/panacea-bracelet-black-beige-black-PICPAN-B-BK-BGBK%20%281%29.jpg?itok=eyCZupI4)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/sophia%20earrings%20beige%20black%20agate%20PICSOP-E-BGBK-BA%20LR.jpg?itok=O21LDb_A)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/sisu-earrings-unakite-PICSIS-E-UN%20LR.jpg?itok=ttykBElX)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/ousia%20amazonite%2C%20dalmation%2C%20unakite%20stones%20LR%20%281%29.jpg?itok=sN2tqRea)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/habibi%20stone%20earrings%20amazonite%20PICHAB-E-AZ%20LR%20copy.jpg?itok=344coPyG)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/baci-ring-tigers-eye-PICBAC-R-TI.jpg?itok=wW1Wgm-p)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/mizpah%20hoop%20earrings%20tigers%20eye%20PICMIZ-E-TI%20LR.jpg?itok=pY0HobNm)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/luna-earrings-aventurine-PICLUN-E-AV%20LR.jpg?itok=plC8uRNv)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/nakama-earrings-olive-tigers-eye-PICNAK-E-OL-TI%20LR%20copy_0.jpg?itok=iK6h9aBK)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/nakama-earrings-olive-tigers-eye-PICNAK-E-OL-TI%20LR%20%281%29.jpg?itok=s6OkmL1t)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/kaizen-earrings-black-rock-crystal-PICKAI-E-BK-RC_0.jpg?itok=J7Jrm4kj)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/satya-necklace-beige-PICSAT-N-BG-%281%29.jpg?itok=I5SCDJPn)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/ousia-earrings-black-dalmation-jasper-PICOUS-E-BK%20LR.jpg?itok=bfCTA8PH)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/shimenawa%20earrings%20beige%20PICSHI-E-BG%20LR%20%281%29.jpg?itok=8V0GNWaP)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/cantadora%20earrings%20beige%20blackPICCTD-E-BGBK%20LR.jpg?itok=WW-fexBl)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/belamor%20necklace%20beige%20blackPICBEL-N-BGBK%20LR.jpg?itok=7VVNXSfU)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/sophia-earrings-beige-black-rock-crystal-PICSOP-E-BGBK-RC%20LR.jpg?itok=As0CF6dU)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/sophia-earrings-beige-black-rock-crystal-PICSOP-E-BGBK-RC.jpg?itok=QgO6NNIL)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/sisu-earrings-unakite-PICSIS-E-UN.jpg?itok=gjvzLglm)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/habibi%20stone%20earrings%20amazonite%20PICHAB-E-AZ%20LR.jpg?itok=IWJgcson)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/habibi%20stone%20earrings%20tigers%20eyePICHAB-E-TI%20LR.jpg?itok=-mJ5NWOx)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/habibi%20stone%20earrings%20amazonite%20PICHAB-E-AZ%20LR%20%281%29.jpg?itok=i_8F4_l0)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/luna-earrings-aventurine-PICLUN-E-AV.jpg?itok=ixFT0ybr)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/nakama-earrings-clay-rock-crystal-PICNAK-E-CY-RC_0.jpg?itok=VJrcMfOA)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/nakama-earrings-olive-tigers-eye-PICNAK-E-OL-TI%20LR_0.jpg?itok=zW-VvGQo)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/kefi-pendant-black-PICKEF-N-BK%20samba%20earrings%20PICSAM-E-SL%20LR_0.jpg?itok=IP8Fqv4m)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/uploads/collections/pichulik/kaizen-earrings-black-rock-crystal-PICKAI-E-BK-RC%20LR_0.jpg?itok=Z47gGchP)