The Internet has created an environment of extensive connectivity and creativity. It has also elevated the value of attention as a traded currency. Due to this we have seen the rise of the 140 character tweet and media outlets writing online content designed for easy consumption, engagement and clicks. This inspired us to create a scarf that celebrates looking beyond what is most visible to us, taking the time to appreciate the nuances of a story, subject or even one's life in order to open us up to new perspectives and fascinating insights that would otherwise have gone unnoticed.