The core of the collection is about feeling insufficient and frustrated about the nature of things. The idea originally springs from the designers own always-present feeling of a father who seemed to long for a son that never was.
I'm Not My Father's Son
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/158501/im_not_my_fathers_son_notjustalabel_761711481.jpg?itok=EPxFH4YS)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/158501/im_not_my_fathers_son_notjustalabel_928596611.jpg?itok=I46QjOQ_)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/158501/im_not_my_fathers_son_notjustalabel_2078197941.jpg?itok=kbF6biB6)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/158501/im_not_my_fathers_son_notjustalabel_28619304.jpg?itok=GefmpnTK)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/158501/im_not_my_fathers_son_notjustalabel_1170468975.jpg?itok=QgfSVdtP)