This collection is inspired by the Flintstone era wherein life was very simple without the influence of technology and information overflow. J. Flintstone stands for a mentality that refers to the need for this simple lifestyle. It is a reaction to the increasing complexity of the information society. We have created a world that is beyond our control and understanding. Because I think that too much knowledge can be dangerous, I want to encourage people with my collection to be more selective in the information they take in. It is human to not know everything.