For Lakme Fashion Week Summer/ Resort 2011, I KNOW dresses his man in a frugal chic look. The existing silhouettes have been de/re - constructed to make him look audaciously stylish. I KNOW’s man revels in refinery and is ready to spend his last cent on the finest men's labels in vogue to outdo each other on the dandy dress scene. Every piece is a sublime piece of art, which takes you by surprise.