CANDYSHOP

CANDYSHOP

'CANDY SHOP' AW19 is quirky and energetic collection with maximum boldness, delivering the playfulness of the brand. Inspired from delicious sugar coated food items. Donut shape, egg fried embroidery, disco lights, ice-cream prints, rainbow colours and iridescent candy floss fabrics, were interpreted to tell a brand story to its sassy audience. Contrast colours focuses on the "eye-catchy" factor, while voluminous silhouette on comfort. Contrast textures, unusual play of colours, experiments with forms emphasises on the women confidence and her extrovert side.