Alexandra Popoviciu

Black Sheep

https://www.instagram.com/alexandrapopoviciu/

Location

london / United Kingdom

University

coventry university

Graduation year

2016

Contact

Alexandra Popoviciu made her debut in London with the collection Crowns of Illusion. She worked as a studio assistant for designers like J.W Anderson, Iris Van Herpen and as a freelancer for Rick Owens. Her creations are made around elaborate narratives that are most of the time autobiographical. Futurist fantasies, perceptions of reality, emotional power, and raw energy is characteristic of the designer, guided by all of these in her creative process. The brand roots its design philosophies in creative experimentation, conceptual designs, and technical ingenuity. She takes a multidisciplinary approach to her work, blending traditional techniques and original tailoring with cutting-edge technologies to develop experimental 3D fabrics.

"My work is about taking elements from old techniques, exploring craftsmanship from all over the world while mixing them with digital technology and interpret it in my own way." Her creations are also reflecting paradoxical relationships such as life and death, melancholy and euphoria, reality and fantasy. "It's a good way to keep the balance and to remind myself that I'm between".

"I consider clothing as a way of packaging the body, representing the inner and outer self as an art form with a purpose to transcend the traditional modes of wearable art and push the boundaries of fashion."

Latest Collection

Crowns Of Illusion

The collection translates the raw energy and futuristic vision of the line in ultra-luxe materials, exact craftsmanship, bold shapes, and textures. “ Is our reality an illusion ?” This question is at the heart of the Crowns of Illusion collection. In a society where boundaries between real and fictional are porous, questions surrounding the way we perceive reality have grown.
This collection explores the concepts of the Illusory world that we live in and the way we express what we know. All the sensations, perceptions, desires, do not exist except in our consciousness. The entire world perceived by us is just a reflection of ourselves, a creation of our own fantasy, a phantom host, a delusion, anything but reality. Anything that can be said about time, for example, is extremely vague. Our human language is absolutely inadequate to the spatial expression of temporal relation. Its true essence is inexpressible for us. This is the sign of the truth, the sign of reality. What can be expressed, cannot be true.
Alexandra executes a new approach to garment and surface construction, creating intricate architectural handwork, using laser-cut elements inspired by sound waves as collar details, leather manipulated with chevrons to create three-dimensional structures and knitted crinoline. The collection features a 3D printed headpiece made with polyamide printing by iMaterialise, in collaboration with the 3D artist, Alejandro Delgado.

Previous collections

Angst

Latest Collection

Crowns Of Illusion

Previous collections

Angst

Films